1. Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
你想用賣糖水來度過余生，還是想要一個機會來改變世界?
2. Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。
死亡很可能是唯一的、最好的生命創造。它是生命的促變者。它送走老一代，給新一代開出道路。
3. If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。
你如果出色地完成了某件事，那你應該再做一些其他的精彩事兒。不要在前一件事上徘徊太久，想想接下來該做什么。
4. There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind。
佛教中有一句話：初學者的心態;擁有初學者的心態是件了不起的事情。
5. Being the richest man in the cemetery doesn’t matter to me ... Going to bed at night saying we’ve done something wonderful... that’s what matters to me.
是否能成為墓地里最富有的人，對我而言無足輕重。重要的是，當我晚上睡覺時，我可以說：我們今天完成了一些美妙的事
6. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
謹記自己總會死去，是讓自己避免陷入“人生有所失”思考的最佳方法。
7. Your time is limited, so don’t waste it living someone else’s life… Don’t let the noise of others’ opinions drown out your own inner voice。
你的時間有限，不要浪費于重復別人的生活。不要讓別人的觀點淹沒了你內心的聲音。
8. Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
要有勇氣追隨心聲，聽從直覺——它們在某種程度上知道你想成為的樣子。其他事情都是其次的。
9. Life is brief, and then you die, you know?
人生短暫，過著過著你就沒了，明白嗎?
10. You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
你不能只問顧客要什么，然后想法子給他們做什么。等你做出來，他們已經另有新歡了。
網絡上流傳著這樣一句話，或許表達了人們對史蒂夫-喬布斯最深切的肯定：
Three Apples changed the world. The first one seduced Eve. The second one awakened Newton. The third one was in the hands of Steve Jobs.
三個蘋果改變了世界。第一個誘惑了夏娃，第二個砸醒了牛頓，第三個曾在史蒂夫·喬布斯的掌握。